Hi Meagan,
I agree with you that public relations is increasingly taking on marketing roles but i do not agree with you that marketing is not increasingly taking on public relations role. It is clear from marketing activities like: internal marketing, crisis marketing and relationship marketing that marketing is increasingly taking on public relations roles. That is why Hutton hinted that marketing is "redefining" itself as public relations. My argument here therefore is that, since both disciplines are now taking up the roles of each other then there is a possibility of a future mergence of the two disciplines to form an entirely new discipline which will cater for both public relations and marketing functions.
Whether they will eventually merge or not is something which only the future will tell.
The debate on this blog is mainly about whether businesses are out just to make profits and whether their goal of making profits does not conflict with the Corporate social responsibility agenda. Your comments and suggestions are welcomed.
About me
- Ophelia Nge
- I am a student from Cameroon, currently doing an MA programme in Public Communication and Public Relations in the University of Westminster. I am a very easy going, tolerant and accomodating lady.
global
My Home City - Yaounde at night
Books
- Ahmed, P. K. and Rafiq, M. (2002) Internal Marketing: Tools and Concepts for Customer -focused Management. London: Elsevier Butterworth-Heineman.
- De Pelsmacker et al (2001) Marketing Communications. London: Prentice Hall
- De Pelsmacker, P. and Kitchen P.J. (2004) Integrated Marketing Communications: A Primer. London: Routledge
- Hutton James (2001) Defining the relationship Between Public Relations and Marketing . In: Heath Robert (ed.) Handbook of Public Relations. London: Sage Publications
- Kitchen, P.J and Papasolomou, I. (1997) The Emergence of Marketing PR . In: Kitchen, P.J. (ed.) Public Relations. Principles and Practice
- Little E. and Marandi E. (2003). Relationship Marketing Management. London: Thomson Learning.
- Theaker, A. (2002) "Consumer Public Relations". In: Theaker, A. (ed.) the Publlic Relations Handbook. London: Routledge.
Useful Links to Online Resources
- Integrated Marketing Communications Looks at some impacts IMC is having on public relations, adverstising and marketing.
- An Overview of Marketing And PR Looks at some similarities and diferences between marketing and PR.
- PR and Marketing Blended Gives some explanations on how the line betwwen PR and marketing are becoming increasingly blurred.
- On the way to Integrated Marketing Communications (IMC) Provides some observations as regards public relations and IMC.
- Communication World
- The Marketing Journal
- Journal of Integrated Marketing Communications
- PR Week Magazine
- Marketing Trends
- PR Strategist
- PR Tactics
- CIPR
A Mini Book Review of Public Relations: Principles and Practice by Philip Kitchen
This book which is edited by Philip Kitchen examines the different subjects in public relations with contributions from other notable authors. Chapters 13 and 14 were of particular interest to me because they dealt profoundly with the interaction and relationship between marketing and public relations which is the subject under discussion on this blog. The book, especially the above two chapters, has influenced my thinking in the sense that, after reading it I understood the close relationship that exists between public relations and marketing which actually made me see the possibility of an eventual mergence of the two disciplines in future. I will recommend it to both students and practitioners of public relations and marketing.
1 comment:
In my view, marketing and PR are two different entities. Though they may borrow things from each other and always claim to have an impact or bigger influence, at the end of the day, they go hand in hand if it translates to - a) building reputations that will translate to sales!
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