Hellooooo!!! Greetings and welcome to you all who visit this blog. Hope you do find it interesting. Blogging is actually a new experience to me but I find it interesting anyway. On this blog we will be discussing about an aspect of some current trends in the field of public relations , specifically about whether marketing and public relations are merging or growing further apart.
Your comments and contributions are most welcomed.
The debate on this blog is mainly about whether businesses are out just to make profits and whether their goal of making profits does not conflict with the Corporate social responsibility agenda. Your comments and suggestions are welcomed.
About me
- Ophelia Nge
- I am a student from Cameroon, currently doing an MA programme in Public Communication and Public Relations in the University of Westminster. I am a very easy going, tolerant and accomodating lady.
global
My Home City - Yaounde at night
Blog Archive
Books
- Ahmed, P. K. and Rafiq, M. (2002) Internal Marketing: Tools and Concepts for Customer -focused Management. London: Elsevier Butterworth-Heineman.
- De Pelsmacker et al (2001) Marketing Communications. London: Prentice Hall
- De Pelsmacker, P. and Kitchen P.J. (2004) Integrated Marketing Communications: A Primer. London: Routledge
- Hutton James (2001) Defining the relationship Between Public Relations and Marketing . In: Heath Robert (ed.) Handbook of Public Relations. London: Sage Publications
- Kitchen, P.J and Papasolomou, I. (1997) The Emergence of Marketing PR . In: Kitchen, P.J. (ed.) Public Relations. Principles and Practice
- Little E. and Marandi E. (2003). Relationship Marketing Management. London: Thomson Learning.
- Theaker, A. (2002) "Consumer Public Relations". In: Theaker, A. (ed.) the Publlic Relations Handbook. London: Routledge.
Useful Links to Online Resources
- Integrated Marketing Communications Looks at some impacts IMC is having on public relations, adverstising and marketing.
- An Overview of Marketing And PR Looks at some similarities and diferences between marketing and PR.
- PR and Marketing Blended Gives some explanations on how the line betwwen PR and marketing are becoming increasingly blurred.
- On the way to Integrated Marketing Communications (IMC) Provides some observations as regards public relations and IMC.
- Communication World
- The Marketing Journal
- Journal of Integrated Marketing Communications
- PR Week Magazine
- Marketing Trends
- PR Strategist
- PR Tactics
- CIPR
A Mini Book Review of Public Relations: Principles and Practice by Philip Kitchen
This book which is edited by Philip Kitchen examines the different subjects in public relations with contributions from other notable authors. Chapters 13 and 14 were of particular interest to me because they dealt profoundly with the interaction and relationship between marketing and public relations which is the subject under discussion on this blog. The book, especially the above two chapters, has influenced my thinking in the sense that, after reading it I understood the close relationship that exists between public relations and marketing which actually made me see the possibility of an eventual mergence of the two disciplines in future. I will recommend it to both students and practitioners of public relations and marketing.
1 comment:
As the pace of globalisation increasingly shapes the world there has been some school of thought that have advanced the theory that the idea of the sovereign state is being eroded by the forces of globalisation. I however hold the view that globalisation and global governance far from eclipsing the state, is rather transforming it to meet up with the challenges and accelerated pace of modern times. Public Relations and Marketing therefore are two academic fields that have a lot in common, with current trends in both fields of study witnessing the encroachment of one or the other into what use to be the sole preserve of either subject matter. My understanding therefore and as with the case of globalisation, is that every academic subject intrinsically has a link to every other, hence the use of PR concepts in Marketing and vice versa only goes to complement and strengthen both fields to meet up with current challenges. I think one is by no means eclipsing the other.
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